Propeller Strengthens Leadership Team with Strategic Promotions

Bryan Rogers Appointed to Vice President of Growth, David Woltze Takes Over Silicon Valley and San Francisco Markets as Bay Area Managing Director

SAN FRANCISCO–(BUSINESS WIRE)–Propeller, a management consultancy for leading organizations in retail, technology, healthcare, energy and utilities, and the public sector, announces the promotion of key strategic positions. Bryan Rogers has been elevated to the position of vice president of growth, and David Woltze has been promoted to the role of Bay Area managing director.

Bryan Rogers, formerly the San Francisco managing director, has stepped into his new role as vice president of growth, a pivotal position in the firm’s ongoing expansion. In this role, Rogers will oversee service offerings, emerging markets, go-to-market strategy, client engagement, and the brand and marketing function.

Rogers joined Propeller as a consultant in Portland in 2015 before moving to San Francisco to support the growth of the Bay Area offices. Rogers became the managing director of San Francisco in 2021 and has consistently demonstrated his aptitude in client relationship management, retail and technology expertise, and strategic growth. He was a critical force in developing the San Francisco office into Propeller’s second-largest market.

David Woltze, previously the managing director of Propeller’s Silicon Valley geography, has been promoted to the role of managing director overseeing both of Propeller’s Bay Area offices. In this role, Woltze will assume ownership of the San Francisco market and oversee a combined profit and loss statement and expanded client portfolio. He will continue to partner with the firm leaders across the Bay Area to uphold a culture regularly recognized as a best place to work.

David Woltze started as a consultant in Propeller’s home market in 2014 and moved to the San Francisco Bay Area as the firm’s first consultant in the market in 2016. He held a leadership role in the San Francisco market until 2019 when he led Propeller’s expansion into Silicon Valley as the geography’s managing director. The Silicon Valley office has seen rapid growth under Woltze, and he is recognized within the firm as a leader and meaningful contributor to the firm’s culture.

“We are excited to announce these well-deserved promotions within our leadership team,” said Sunil Kasturi, CEO at Propeller. “Bryan and David have consistently demonstrated the dedication and vision needed for growth at Propeller and built our San Francisco and Silicon Valley offices into the thriving markets they are today. Their expertise and innovative mindsets will play a crucial role in shaping the future of our company, driving growth, and delivering exceptional value to our clients.”

About Propeller

Propeller is a management consulting firm that helps businesses thrive in change by delivering impact-driven solutions that build momentum. Propeller consultants work alongside client teams to deliver customized frameworks and tools that solve problems and drive change. Propeller has specialized expertise across people and change, experience design, data and analytics, and technology transformation. Since its founding in 2012, Propeller has received industry awards, including Great Place to Work’s® Best Medium Workplace™ and Portland Business Journal’s Fastest-Growing Private Companies. Propeller has offices in Portland, Oregon; San Francisco, California; San Jose, California; Denver, Colorado; Minneapolis, Minnesota; and Dallas, Texas. For more information, visit


Jillian Tongate