Renault sportscar brand Alpine, expands into Morocco
London, 18 October 2023, (Oilandgaspress) – Alpine, Renault Group’s sportscar brand, announces its official entry in the Moroccan market. From 19 October, three models from its A110 range will be available from points of sale in Casablanca (M-Automotiv Bandoeng) and Marrakesh (NCRA). These openings are part of the brand’s international expansion strategy, bringing the number of Alpine sales outlets worldwide to 145. Alpine develops its sporting image from the design of its production vehicles through to Formula 1.
The Renaulution plan launched in January 2021 by Luca de Meo, Renault Group CEO, has given the French sports brand Alpine an ambitious outlook. Two years on, the brand is posting record sales and has exceeded its target of doubling the number of points of sale by the end of the year.
Today, Alpine continues its international expansion with two new points of sale in Morocco, the first in the Kingdom, a promising market close to sports car enthusiasts. Three versions of the A110 range, three emotions to discover: the original A110, the new A110 GT, the Grand Tourisme, and the new sporty A110 S
These three versions, all intensely Alpine, have their own identity. In their way, they offer three different yet authentically Alpine driving experiences. In keeping with the brand’s values of lightness and agility, they feature a 4-cylinder 1.8 turbo coupled to a Getrag seven-speed automatic gearbox with a dual wet clutch.
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