“Sustainable Mobility Advancing Real Transformation” (SMART) Program in Ubud, Bali
London, June 19, 2024 , (Oilandgaspress) ––– Toyota Mobility Foundation (TMF), a non-profit Foundation established by Toyota Motor Corporation, along with co-developer Deloitte Future of Mobility Solution Center, completed the trial of its Sustainable Mobility Advancing Real Transformation (SMART) @Ubud Program and have handed over assets, business models and operational guidelines to their program partners – Bali Provincial Government, Gianyar Regency Government, and Kerthi Bali Santhi who are currently in consideration on how to concretely continue the program moving forward.
The SMART@Ubud Program sought address Ubud’s mobility issues in a sustainable manner and thus began with a hypothesis on a business model to resolve these longstanding issues. The potential business model involved the deployment of 2 solutions:
Solution 1: To utilize 10 xEV units (5 Battery Electric Vehicles (BEVs), 5 Hybrid Electric Vehicles (HEVs)) to run a connected on-demand shuttle service in the Central Ubud Area, with multiple stops located within a 10-minute walking distance from key tourist destinations and popular local sites.
Solution 2: To install 9 digital display monitors along high-traffic bus stops within the Trans Metro Dewata Route, providing real time visualization of bus schedules for commuters, allowing for greater convenience and connectivity, especially when used in conjunction with the first solution.
Overall Program snapshot
Operating from September 2023 to May 2024, the trial served 20,000 customers, over 80% of which involved pooling multiple individuals in a single ride, with an overall customer satisfaction of 4.8 / 5.0, above industry benchmarks.
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