Tata Motors introduces ‘EVOLVE’ – an exclusive customer engagement programme for Tata EV owners
(Oilandgaspress) Tata Motors, India’s leading automobile manufacturer and the pioneer of the EV evolution in India, today announced the introduction of ‘EVOLVE’ – a programme that brings together the Tata EV owners for a shared journey towards the growth of EV acceptance in the country. ‘EVOLVE’ will consist of various customer focussed activities including experiential drives, activities to benefit the larger community, exchange and upgrade programmes coupled with exclusive referral benefits.
To spearhead the launch of ‘EVOLVE’, Tata Motors today launches the first leg of this customer engagement initiative – a limited period referral programme starting in a phased manner. This reward plan will encourage customers with exclusive experiences, appreciating their support in growing the Tata EV family. With every addition of friends and family to the Tata EV tribe, customers stand a chance to win assured gifts with benefits for the maximum conversions going up to curated travel packages to exquisite locations such as Machu Picchu, Iceland or a chance to watch the Grand Slam live. This exclusive engagement programme will go live in top 13* EV consumer markets/ catchment area for the company. The Tata EV owners’ community is growing stronger by day. It is a close knit community that enjoys their vehicle together. With one of the widest portfolios for 4-wheeler EVs in India and a promise to develop exciting EV products at different price points with different body styles going forward, Tata Motors stands firm on developing and doing the best for its EV community. With a well-calibrated product mix and strong consumer-facing initiatives, Tata Motors has been able to accelerate EV adoption in the country by creating an entire EV ecosystem with Tata Group companies to provide simple, cost-effective solutions for customers. With ‘EVOLVE’, the company is taking the next step in the development of this ecosystem.
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