The standard-setting new Macan

London, 25 April 2024, (Oilandgaspress): –Porsche is working toward a strategic milestone with full electrification of this new Macan series. Get behind the wheel and feel “Porsche”. The unmistakable topology of the cockpit places a clear focus on the driver. As in the original 911, the instrument cluster reigns supreme in the Macan, and is now fully digital.

The new augmented reality head-up display projects important information in the field of view with precise localization

“We’ve combined the best of two worlds,” says Miriam Mohamad. “The seamless transition between the smartphone ecosystem and the car is important to us.” And that’s why the 12.6-inch curved instrument cluster not only displays the familiar views, but now also features an Apple CarPlay map for the first time. We’ve added new content to the cockpit, from tried-and-tested digital ecosystems, while maintaining its Porsche identity. Miriam Mohamad, Project Manager for Infotainment and Connect, Macan Model Line, Hemmingen


Yet another software highlight is the new Android operating system. “We’ve further developed the Porsche identity with its tried-and-tested operating elements and added customer-relevant content such as music and video streaming and gaming apps,” says Mohamad. Anyone who uses popular apps such as Spotify and YouTube will now have access to their personal profile, including playlists and recommendations—just like on their smartphone. The front passenger also has their own screen for streaming their favorite series without distracting the driver, and has the option to take over navigation and commands with voice command. Incidentally, the first to speak is in command. Array microphone technology can match commands to the specific seat, thereby avoiding confusion. And with six additional new languages, the system is now multilingual like never before. The augmented reality head-up display is an additional innovation at Porsche and appears as a virtual image 87 inches in size at a distance of ten meters in front of the driver. Virtual objects are projected onto the actual surroundings with precise localization for faster and simpler comprehension of information about navigation and driver assistance systems. When you’re turning, for example, virtual navigation arrows hover at intersection height and show the way. Warnings, too, are projected onto the actual obstacle to prevent misunderstanding.


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