Toyota Tundra Named Truck of Texas for Second Time

London, 10 November 2023, (Oilandgaspress) – Toyota’s 2024 Tundra was awarded the title “Truck of Texas” by the Texas Auto Writers Association (TAWA) at their annual Texas Truck Rodeo event. This marks the second time in three years the vehicle has taken top honors at the event.

In addition to the Tundra’s recognition, the all-new 2024 Grand Highlander earned first place in the Full-Size SUV category. Toyota Audio Multimedia also received a Feature Award while the Toyota i-Force MAX Turbocharged Hybrid earned the Best Powertrain Award.

Manufactured at Toyota Motor Manufacturing, Texas, Inc. (TMMTX), the Tundra is built on a fully boxed chassis and equipped with a multilink rear suspension, with its maximum tow rating of 12,000 pounds and a max payload of 1,940 pounds. Featuring two new i-Force powertrains – the i-FORCE twin-turbo V6 engine and available i-FORCE MAX twin-turbo V6 hybrid – the Tundra not only significantly improves performance but both powertrains improve efficiency as well. The most surprising aspect of the hybrid i-FORCE MAX powertrain is that it is the most powerful of the options, producing 437 hp @ 5,200 rpm and a whopping 583 lb.-ft. of torque and an impressively low 2,400 rpm.


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