Volkswagen Group launches cross-brand initiative
London, December 02, 2024, (Oilandgaspress) ––– The Volkswagen Group will launch its first ever cross-brand communication campaign in the coming weeks and months to stimulate interest in finding out about electromobility. It will dis-tribute clear facts and transparent messages in a wide range of formats to counter myths that are still widely believed.
One specific example of the awareness campaign is a special 12-page edition of the “Volkswagen Magazine” produced by Volkswagen Passenger Cars’ product communications. It was circulated in November with a total print run of 1.2 million copies in weekly papers, industry magazines and through car dealers and seeks to refute common customer concerns with facts and arguments. The miniclip series “Battery ABC” produced by Volkswagen Group Technology and PowerCo SE, which is being aired on a number of social media channels, is intended to share basic fact-based knowledge across brands.The initiative to eliminate prejudices and thus break down barriers to purchase through media and the Group’s own channels is being complemented by the real-life experience of e-mobility. For this reason, the campaign is selectively supported at brand level by test drive programs, attractive entry-level prices, special leasing deals and refined dealer training.
It may come as a surprise for many customers that, through its Audi, Cupra, Porsche, Skoda, Volkswagen Passenger Cars and Volkswagen Commercial Vehicles brands, the Volkswagen Group currently already offers a total of 24 innovative e-vehicle models in Europe alone, where this diversity makes it the market leader. The range is set to grow further in 2025.
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