Volkswagen unveils limited-edition dog toy inspired by the ID. Buzz
London, March 22, 2025, (Oilandgaspress) –– Volkswagen of America, Inc., in collaboration with KONG® and VCA Charities, today announced the launch of a limited-edition VW KONG For a Cause dog toy inspired by the Volkswagen ID. Buzz available while supplies last. For every toy purchased, VW, KONG and VCA Charities will donate another to local shelters. All the profits from the net sales proceeds will be donated to VCA Charities to benefit dogs in need through its nationwide network of animal shelters.
“At Volkswagen, we believe in the power of connection–between people, and their pets. The ID. Buzz embodies that spirit, and this collaboration carries forward KONG’s wonderful origin story that began with a man, his best friend, and a VW bus,” said Rachael Zaluzec, SVP, Customer Experience & Brand Marketing, Volkswagen of America. “We’re delighted to partner with KONG and VCA Charities to extend this connection to those who need it most, ensuring that more dogs experience the love and joy they deserve.”
Many recognize KONG as one of the most beloved dog toy brands, but few know its unexpected origin story—one that forever connects Volkswagen and animal lovers. The KONG legacy began in an auto repair shop in Denver, where founder Joe Markham’s German Shepherd, Fritz, discovered a spare rubber axle stop from a Volkswagen Type 2 Bus. That moment not only inspired the creation of the popular KONG toy but also forged a lasting bond between Volkswagen enthusiasts and pet lovers, enriching the lives of dogs everywhere. For every toy purchased, Volkswagen will partner with KONG and VCA Charities to donate another to a local shelter. Every purchase of this limited-edition KONG toy will further help make a difference, with 100% of the net proceeds going to VCA Charities and its nationwide network of animal shelters, supporting pets in need across the country.
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