Youtility UK Fintech Switching Platform Acquired by Squeeze, an American Price Comparison Service to Help UK Consumers With Cost of Living Crisis
LONDON–(BUSINESS WIRE)–Youtility’s, a service that integrates switching services into bank and fintech applications enabling these organisations to manage, track and help their customers act on their household finances directly from within their existing apps.
The purchase of Youtility by Squeeze the fast-growing US switching platform is the first purchase of a UK price comparison service by a US price comparison website. Squeeze intends to combine Squeeze’s data analytics and B2C experience with Youtility unique technology allowing switching to be integrated by banks into their Apps. This combined business will deliver a seamless and embedded switch experience for bank and fintech customers.
By partnering with banks and fintechs, the service removes the effort and hassle consumers endure from traditional price comparison websites. Youtility’s clients include Virgin Money, Wagestream, Pockit and is due to launch with a number of key banking partnerships in 2024.
According to the Office for National Statistics, UK household energy bills have increased by 100% in the last 3 years, forcing 50% of UK adults to use less fuel and 67% to spend less on non-essential items1. As a consequence, there has never been a more pressing time for banks and fintech platforms to support their customers to better manage and save money.
Elias Janetis, Founder and CEO of Squeeze said “I am excited that our expert team and unique technology can help UK consumers to make more informed decisions and to save money on their home finances. Our combined technologies will allow banks to embed essential money saving actions and help all customers, not just the financially savvy, bring about a new era of price comparison to the UK market.”
About Squeeze
Squeeze is a leading price comparison service that empowers consumers to make informed decisions about their financial services. With a proven track record in the USA, Squeeze offers a unique approach, ensuring consumers receive optimal deals while minimising the effort involved in the process. The recent acquisition of Youtility further enhances Squeeze’s ability to revolutionise the UK price comparison market, providing consumers with greater control and financial certainty.
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1 https://www.ons.gov.uk/economy/inflationandpriceindices/articles/costofliving/latestinsights
Contacts
For all inquiries, please contact:
Tyler Randolph Boyd
media@youtility.co.uk
