Alpine opens l’Atelier, an experiential concept store inaugurated in Barcelona

London, June 21 2024 , (Oilandgaspress) –––– Atelier Alpine brings together fans and customers to offer them an exciting experience in a stylish location in the heart of Europe’s major cities. The first Alpine Atelier will open on 21 June 2024 in Barcelona to coincide with the Spanish Formula 1 Grand Prix. Two other Alpine Ateliers are slated to open by year’s-end in the prestigious districts of Paris (Opéra) and London (Mayfair).

The new hub for sportscar fans

The Atelier Alpine showcases Alpine’s unique expertise in combining lightness and performance. Its modern, ethereal architecture blends concrete and aluminium, which is known for its strength and recyclability. The colour blue evokes the brand’s universe and history, going back to the first Berlinette A110. The Atelier Alpine includes a bar and lounge area. Sitting on sofas in front of a 5m-wide LED screen connected to a Devialet—Phantom I speaker system, enthusiasts can experience the races as if they were there.

The new official Alpine brand boutique

The Atelier Alpine boutique will carry all the Alpine clothing and sneaker collections. The models in the range will also be in the catalogue. The iconic Alpine A110 and the new A290 electric hot hatch will be displayed under LED ceilings to enhance their colours and silhouettes. Lastly, a semi-private area will let customers personalise their Alpine through the Atelier’s customisation service. Customers will be able to choose their body colour, callipers, and wheels, as well as seat upholstery.

Alpine is coming to the city centres of European capitals with its Atelier Alpine boutiques. Much more than a concept store, the Atelier Alpine offers fans and customers the chance to experience motorsport and the brand’s values: exhilarating experience, lightness and French savoir-faire.
The Atelier Alpine, which ranges from 300 to 600 m², boasts a sleek design and elegant style. It includes a restaurant and bar area, a lounge with giant screens and a technologically advanced sound system from our partner Devialet.

The Atelier Alpine also has a sales area where customers can order an Alpine and personalise it on-site. There’s also the opportunity to test drive an A110 aboard a simulator.
The first Atelier Alpine will open its doors in Barcelona on 21 June, near the Ramblas and the famous Plaça de Catalunya (C/ de la Diputació, 303), to coincide with the Spanish Formula 1 Grand Prix. The following two openings will be in Paris and London before years-end.

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