Brand Group Core strengthens product foundation

21 Jan Brand Group Core strengthens product foundation

(Oilandgaspress) -] The Brand Group Core (BGC) within the Volkswagen Group – the organizational unit comprising the volume brands Volkswagen Passenger Cars, Škoda, SEAT&CUPRA and Volkswagen Commercial Vehicles – is taking the next step in its successful cooperation. From this January, an overarching steering model lays the groundwork for an efficient and more competitive organization. As the top BGC management body, the newly-formed “Brand Group Core Board of Management” will make cross-brand decisions going forward. The overall objective is to streamline processes, structures and decision-making paths. Stronger prioritization of decisions in the interest of the brand group will lead to a higher level of efficiency within the BGC. Going forward, the Production (P), Technical Development (TE) and Procurement (B) functions will be managed at cross-brand level by the Brand Group Core Board of Management.

New steering model
Overall, the new steering model with the Brand Group Core Board of Management will streamline the volume brands’ executive bodies: in a first step, the total number of Board members within the four volume brands that make up the BGC will be reduced by approximately one third by summer 2026. Medium-term, the planned reorganization will successively streamline management structures within the Brand Group Core further.

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