Damon Motors HyperSport Wins 2021 GOOD DESIGN Award

Annual awards honor the most innovative and cutting-edge industrial, product, and graphic designs produced around the world

VANCOUVER, British Columbia–(BUSINESS WIRE)–Damon Motors today announced it has won a 2021 GOOD DESIGN® Award, which honors the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. The company was awarded in the Transportation category for its flagship Hypersport motorcycle, the world’s smartest, safest, all-electric sportbike. Damon’s HyperSport was selected from thousands of entries from over 55 countries. Founded in Chicago in 1950, GOOD DESIGN is the oldest and the most prestigious Awards Program organized worldwide.

“For us, design has more to do with next level functionality than anything else,” said Jay Giraud, founder & CEO, Damon Motors. “Making it beautiful also matters because discovering new products that make life better always starts with falling in love. But beyond that, the design itself also maximizes the motorcycle’s power, range and handling for unparalleled performance.”

At the core of every Damon Motorcycle is the company’s proprietary HyperDrive™, the world’s first monocoque-constructed, 100 percent electric, multi-variant powertrain. HyperDrive is engineered to act as a structural component of the motorcycle itself. The battery enclosures not only optimize weight distribution for high speed stability and handling, but also act as the motorcycle’s load-bearing frame, saving both weight and cost, and further reducing bulk. HyperDrive serves as the nucleus upon which a wide range of future Damon models and submodels can be built upon.

GOOD DESIGN honors “the best industrial and graphic designers and world manufacturers for their pursuit of extraordinary design excellence.” For more than seven decades, the Chicago Athenaeum continues the organization of the program to “create a revived awareness about contemporary design and to honor both products and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive products in the world marketplace.”

The Damon HyperSport offers unparalleled safety, comfort, and performance with groundbreaking technology and zero tailpipe emissions. In addition to HyperDrive, it features the CoPilot™ advanced warning system, and Shift™, which transforms the riding position between sport and commuter modes while in motion. The HyperSport will be showcased alongside HyperFighter, Damon’s newest motorcycle at CES 2022, January 5-8, 2022, at the Las Vegas Convention Center in booth CP-16. To see the Damon HyperSport in action, watch this video.

For more information on Damon Motors and to reserve your HyperSport or HyperFighter today, visit www.damon.com.

About Damon Motors

Damon Motors is a global technology leader disrupting urban mobility. Headquartered in Vancouver, Canada, Damon believes the future of motorcycling is smarter, safer, more exhilarating and personal when there’s a fusion of human and machine. Its mission is to protect riders with technology that adapts to humans instead of the other way around. Starting with the HyperSport, Damon has reimagined the relationship between bike and rider – erasing the divide to make them one. Anchored by its proprietary electric powertrain, HyperDrive™, the company has stunned the motorcycling world by unleashing earth-scorching speed, ferocious design, and epic new technologies like CoPilot™ and Shift™. Damon continues to push limits to create global impact and shift the perception of mobility and safety.

For more information on how Damon technology is defining the new industry standard, please visit damon.com.


Donna Loughlin Michaels