FREE NOW to make all taxis and PHVs electric in UK market by 2025

Leading ride-hailing app FREE NOW has announced its commitment to making all taxis in its UK market electric by 2024 and all private hire vehicles (PHV) by 2025. Across Europe, the mobility platform has set a goal of making all of its trips zero-emission by 2030 and in the meantime, while these goals are met, is promising to offset all emissions from 2020 onwards, including through preservation and regeneration of forests and planting more than 20,000 trees across European cities.

As part of its Green Pledge, FREE NOW will be working with drivers, passengers, regulators, the Government and businesses in the UK, including through investing over £20 million into supporting drivers to switch to electric vehicles.

FREE NOW, which merged with Kapten last year to bring black cabs and private hire vehicles together in one app for the first time, has the largest electric fleet in Europe and the largest green fleet of black cabs (80% of all electric taxis in the London market are on FREE NOW).

It is the only app to offer an EV booking option to allow passengers to choose greener journeys and has already taken a number of steps towards becoming net-zero and combating climate change, including becoming the first large player in the UK ride-hailing market to complete more than half its taxi trips in electric vehicles.

Last year FREE NOW became the first mobility platform to enable a solely electric booking option for business travellers, after surveying business leaders in the City of London and finding nine out of 10 would be placing sustainability as a priority following the COVID-19 pandemic.

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