Hyundai Motor Brings the World’s Hidden Sea Forests Into the Light

07 Apr Hyundai Motor Brings the World’s Hidden Sea Forests Into the Light

Hyundai Motor Company announced the global launch of its ‘Forests Without Names’ campaign, an initiative that celebrates Earth Month this April by naming sea forests worldwide while highlighting their environmental importance.

The campaign aims to increase awareness of these often overlooked underwater ecosystems and reinforce Hyundai Motor’s long-term marine conservation efforts, including seaweed-based sea forest restoration off the coast of Ulsan, South Korea, and marine waste cleanup projects spanning 10 countries.
“Hyundai Motor Company has been committed to forest conservation across both terrestrial and marine ecosystems. Through the ‘Forests Without Names’ campaign, we are pleased to shed light on sea forests and highlight their ecological value and the importance of protecting our marine environments. We are especially proud to bring this story to life creatively — sparking curiosity about what has long gone unnoticed, and inspiring people to care about what they now know by name. We will continue to advance our sustainability efforts in pursuit of a more environmentally responsible future.”

– Hyunchul Jeon, Head of Future Business & Sustainability Group at Hyundai Motor Company
Sea forests are underwater ecosystems formed by dense marine algae such as kelp and seaweed. Like terrestrial forests, they provide habitats, filter marine pollutants and support coastal biodiversity.
Global scientific and policy interest in seaweed’s climate value increased in 2025, as discussions at the IPCC’s 63rd Session in Lima highlighted the need to explore methodological pathways for including seaweed in future carbon accounting frameworks. Related News