Hyundai Motor Wins 19 iF Design Awards
Hyundai Motor Company, its Marketing unit and Hyundai Motor Group won a combined 19 prizes, including a ‘Gold’ honor, at the prestigious International Forum (iF) Design Award 2023 in the Product, Professional Concept, Interior Architecture, Communication, User Experience (UX) and User Interface (UI) categories.
Hyundai Motor’s acclaimed IONIQ 6 battery electric vehicle (BEV) topped the list with a ‘Gold’ award in the Product category. Its aerodynamic design reflects the brand’s customer-centric commitment to energy efficiency and environmental responsibility. The ‘electrified streamliner’ has won several other awards since its launch, including the prestigious World Car of the Year, World Electric Vehicle and World Car Design of the Year at the New York International Auto Show.
In a statement, the iF Design Award jury praised IONIQ 6 for “a fresh and unique exterior aesthetic with subtle motifs that are carried over into a serene and relaxing interior. Its overall design identity is based on deep commitments to comfort, style, efficiency and environmental responsibility.”
Also in the Product category, the jury honored Hyundai Grandeur (badged as Azera in markets outside Korea). The seventh-generation flagship sedan is noted for building on the brand’s design heritage while setting a course for the future of mobility with innovative styling cues and high-tech details, such as its Seamless Horizon Lamp and premium interior with sustainable material applications. Notably, Grandeur also collected a Red Dot Award this week.
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