Hyundai unveils its real-world human-centered AI Robotics Strategy

15 Jan Hyundai unveils its real-world human-centered AI Robotics Strategy

Hyundai Motor Group (the Group) concluded Consumer Electronics Show (CES) 2026 with major announcements and industry recognition that underscore its leadership in human-centered, artificial intelligence-driven robotics and Physical AI.

The Group’s CES 2026 activities focused on strategy, real-world deployment, product validation, and global partnerships with AI leaders under the theme ‘Partnering Human Progress’.

Unveiling Human-Centered AI Robotics Strategy at Media Day

At Hyundai Media Day, Hyundai Motor Group unveiled its AI Robotics Strategy to lead the emerging Physical AI industry. The Group also unveiled the product version of Boston Dynamics’ new Atlas robot during the presentation, which featured a live demonstration of the Atlas prototype version.

The Group’s AI Robotics Strategy is built on three pillars:

• Partnering humans with co-working robots: Robots designed to assist and work with people starting in manufacturing environments, performing higher risk and repetitive tasks
• Partnering the Group Value Network with Boston Dynamics: Combining Boston Dynamics’ expertise in AI Robotics with the Group’s global scale and manufacturing capabilities to create safe training grounds and an End-to-End (E2E) AI Robotics value chain
• Partnering with AI leaders: Collaborating with global AI pioneers to open new chapters in AI Robotics innovation and drive the vision of ‘Progress for Humanity’

Key highlights of Hyundai Motor Group’s CES 2025 AI Robotics announcement include:

• Hyundai Motor Group plans to mass-produce Atlas, deploying the robot across its global plants through phased, process-by-process validation starting in 2028
• The Group is building a Group Value Network with an E2E AI Robotics Value Chain to commercialize AI robotics by integrating robotics, components, logistics, software, and manufacturing at global scale
• The Robot Metaplant Application Center (RMAC) will function as the Group’s AI Robotics training and validation hub, using real manufacturing data to prepare robots for safe, large-scale deployment
• The Group’s Robotics-as-a-Service (RaaS) model shifts robotics from one-time sales to subscription-based solutions that lower upfront costs and deliver faster ROI.
• Partnerships with global AI leaders to accelerate development of next-generation humanoid robots and accelerate Physical AI development

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