Mercedes opens ‘Maybach Atelier’ in Poland

02 Jun Mercedes opens ‘Maybach Atelier’ in Poland

London, (Oilandgaspress) The opening of the first Maybach Atelier in Europe marks another milestone in the ongoing development of Mercedes‑Maybach’s global retail concept. Located on Nowy Świat Street in the heart of Warsaw – one of the most prestigious luxury destinations in Poland – the new approximately 500-square-metre space is designed as a dedicated destination for Mercedes‑Maybach. The new location is designed as more than a traditional showroom. It is intended to serve as a cultural and networking hub, connecting automotive topics with art, fashion, business and premium lifestyle communities. A curated annual calendar of events and activations will further strengthen the positioning of the Mercedes‑Benz top-end brands within the Polish luxury market.

Designed to reflect the elegance and exclusivity of Mercedes‑Maybach, the space presents exceptional vehicles and selected materials, complemented by personal consultation and private meetings in salons privés. Integrated into the location is the MANUFAKTUR Lounge – a dedicated space where customers receive exclusive consultancy on how to personalise their vehicle, while expert consultants translate individual ideas into tailored configurations. Customers can explore every detail, material and finish to shape a vehicle that reflects their personal vision.

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