10 Apr Porsche sales drops 15% in the first quarter 2026
(Oilandgaspress) -Porsche AG delivered a total of 60,991 vehicles to customers worldwide in the first quarter of the year (previous year: 71,470), representing a decline of 15 per cent. Key reasons include the end of production of the combustion-engined 718 model, the strong ramp‑up phase of the all‑electric Macan in the same period of the year before, and the discontinuation of tax incentives for electric and hybrid vehicles in the United States.
North America once again led the way with 18,344 cars delivered. Following an exceptionally strong period for deliveries the year before – also driven by the ramp‑up of the all-electric Macan – the region is currently 11 per cent below 2025 levels. The home market of Germany recorded 7,778 deliveries, slightly above the same period of the year before (+4 per cent). Europe (excluding Germany) delivered 14,710 vehicles in the first quarter (-18 per cent), mainly due to the strong ramp‑up effect of the all‑electric Macan in the previous year.
In China, 7,519 vehicles were delivered to customers (-21 per cent). The decline was primarily shaped by the persistently challenging market environment in China and Porsche’s focus on value‑oriented sales. In the Overseas and Emerging Markets, 12,640 vehicles were delivered, representing a decrease of 20 per cent. This decline is attributable to the end of production of the combustion-engined 718 and the successful market launch of the all‑electric Macan in the year before.
Cayenne recorded the highest demand with 19,183 deliveries (-4 per cent). The all‑electric version of the Cayenne will be introduced to markets worldwide in stages from summer onwards. Porsche delivered 13,889 units of its iconic 911 sports car in the first quarter, representing an increase of 22 per cent compared with the same period last year, further underlining Porsche’s position as a leading manufacturer of sports cars.
A total of 18,209 examples of the Macan were delivered, of which 10,130 were combustion‑engined variants. Porsche continues to offer this version in most markets outside the European Union. The production of the combustion‑engined Macan will continue until the summer of 2026. Deliveries of the all‑electric Macan amounted to 8,079 units. Overall, deliveries of the Macan model range declined by 23 per cent year on year, mainly due to the decline in the rate of the ramp‑up of electromobility, the market launch of the Macan Electric in the same period the previous year, and the discontinuation of tax incentives for electric and hybrid vehicles in the US.
Porsche delivered 4,498 examples of the Panamera in the first quarter. The decline of 42 per cent is primarily due to the upcoming introduction of attractive ‘Pure Editions’ in the strong Chinese Panamera market from April onwards, resulting in a temporary product gap during the first quarter. The ‘Pure Editions’ were developed specifically for the Chinese market and feature particularly attractive interior and exterior packages. The 718 Boxster and 718 Cayman recorded 1,792 deliveries – 60 per cent fewer than in the prior‑year period. Production of the 718 series ended in October last year. Porsche delivered 3,420 examples of the Taycan in the first quarter, representing a decline of 19 per cent.
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