RAM 1500 TRX Lunar Edition introduced to European Markets

London, 18 September, 2023, (Oilandgaspress) – RAM keeps bringing important news to the European market and, on the occasion of the eighteenth round of the MXGP 2023 Championship, unveiled the new RAM 1500 TRX Lunar Edition. The exclusive model, announced to the U.S. press last May together with the Lunar version of the RAM 1500 TRX Rebel and featuring the introduction of the new Ceramic Grey exterior color, is produced in a limited edition and expands the American brand’s light-duty lineup, offering enthusiasts an even higher possibility of car customization.
In the beautiful setting of the Maggiora (NO) circuit, RAM Europe unveiled the product live to the press just as on April to introduce the RAM 1500 TRX Havoc Edition to the European market at the Pietramurata (TN) stage. In Piedmont, the Brand’s event allowed those present to enjoy a unique experience focused on the power of the 6.2-liter supercharged HEMI® V-8 engine: first an immersive walkaround of the car, then an exclusive drive experience and a special emotional drive on the race track. In fact, RAM set up a special test drive in the race track beside the official circuit: this experience includes on road laps and even special off road trails, allowing drivers to test all the incredible capability of the vehicle on any sort of ground.
Once again, the event was also attended by Red Bull KTM Factory Racing team manager Tony Cairoli, highlighting the importance of the partnership between RAM and the Austrian factory.

A presentation coming on a historic day for the Red Bull KTM Factory Racing team, which saw the rider Andrea Adamo take the third position and, thus, clinch the title of Champion in the MXGP 2023 Championship in the MX2 category, when the season is not yet officially over. RAM joins in the celebration of this remarkable victory, which perpetuates the winning tradition of the American Brand alongside the Red Bull KTM Factory Racing team. In fact, the first two years of partnership are marked by two MX2 World Championship victories in a row: in 2022 with Tom Vialle, in 2023 with Andrea Adamo.

The next round of the Championship is scheduled for Sunday, September 24th at the Matterley Basin circuit in Great Britain.

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