27 Jan Supersports makes regional debut for Europe and the Middle East
(Oilandgaspress) -] The new Supersports has made its debut in Bentley’s expansive region of Europe, Middle East and Africa at an exclusive event in Dubai at the end of last week.
The launch car, in its ‘Daybreak’ specification of Jetstream Matte with a livery in Arctica and Portofino, opened the evening as guests arrived. At 21:00 local, the new Supersports: FULL SEND film, featuring a Supersports driven around the Bentley factory campus by Travis Pastrana, was launched across Bentley’s global channels while the film was played on a 12-metre wide screen at the event. As the film finished, the modified Supersports featured in the film was driven into the event by Pastrana himself, to a rapturous reception from the crowd.
400 VIP guests, including nearly 100 Supersports customers, were joined by Pastrana along with Bentley global Brand Ambassador, Lucien Laviscount, together with Bentley’s chairman and CEO, Dr. Frank-Steffen Walliser and Board Member for Sales & Marketing, Christophe Georges.
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