Toyota’s all-electric 2023 bZ4X

Toyota is showcasing the all-electric 2023 bZ4X with the “Easy bZ” campaign. The campaign highlights the SUV’s electrification capabilities and features, focused on making electrified driving easier than ever.

“The “Easy bZ” campaign will show drivers how smooth it is to transition to an all-electric vehicle,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The bZ4X all-electric SUV is the total package in terms of innovative design and advanced technology, meticulously engineered to make electrification easier.”

Toyota’s introduction of the 2023 bZ4X represents the first of a global series of battery-electric vehicles to be introduced under the global “Toyota bZ” brand umbrella. “bZ,” which stands for “Beyond Zero,” is Toyota’s vision to reach beyond carbon neutrality with products, services, and operations; and find new ways to make a positive impact on the planet and society.

Toyota is committed to helping reduce carbon emissions by giving customers 15 electrified vehicles for customers to choose from, including 11 hybrid models, two plug-in hybrid models, the all-electric bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell electric Mirai (currently available in California).

Offered in two grades – XLE and Limited – the futuristic design of the bZ4X is sleek, functional, and powerful – and is available at dealerships now.

Key features include:

EPA-estimated range rating of up to 252 miles per charge for XLE FWD
Bold, SUV design with premium finishes
Available AWD with X-MODE® system
Wireless Apple CarPlay and Android Auto capabilities
Grip-Control for off-road performance
Toyota Safety Sense safety package (TSS 3.0)
Compatible with high-output chargers worldwide
Front-seat radiant foot-and-leg heater (first for Toyota)
Panoramic roof


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